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Services · Google Ads

Google Ads Management

Performance-based Google Ads management for local businesses — API-driven Search campaigns, built and optimised to capture high-intent local customers and deliver measurable return on every pound of ad spend.

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Google Ads campaign management for local businesses

Online Marketing Group manages Google Search campaigns on behalf of local small businesses across the UK. We operate under a Google Ads Manager (MCC) account, allowing us to create and manage individual client sub-accounts and deliver measurable ROI through structured, data-driven paid search campaigns.

How we use the Google Ads API

We use the Google Ads API to build and manage our clients' campaigns programmatically, rather than through the manual web interface. This lets us deliver consistent, scalable campaign management across multiple accounts while reducing setup time and human error.

Our API integration covers:

  • Account management — creating and configuring client sub-accounts under our MCC; managing access and account settings.
  • Campaign creation — automating Search campaigns including geo-targeting (local radius targeting), ad scheduling, keyword lists and bid strategies aligned to each client's budget and goals.
  • Campaign management — monitoring live campaigns, adjusting bids, pausing or activating keywords, and applying negative keyword lists to reduce wasted spend.
  • Reporting — pulling daily campaign metrics (impressions, clicks, conversions, cost-per-click, return on ad spend) and delivering automated performance reports through our dashboard.

Our Google Ads service

Our Google Ads management service is designed for local service businesses — trades, health and wellness, professional services — that want to capture high-intent search traffic without managing their own campaigns.

We operate a performance-based model. You set a monthly budget; we handle everything from account setup to ongoing optimisation. Our proprietary automation layer (built on the Google Ads API) means campaign changes are implemented faster and reporting is always up to date.

What's included

  • Google Ads sub-account setup under the OMG Manager account
  • Search campaign creation — keywords, ad copy, geo-targeting, ad schedule
  • Responsive Search Ad (RSA) creation — AI-assisted copy matched to your brand voice
  • Bid strategy configuration — Maximise Conversions or Target CPA
  • Ongoing monitoring and optimisation — negative keywords, bid adjustments, quality-score improvements
  • Monthly performance report — clicks, impressions, conversions, cost, ROAS

The technology behind it

Our campaign management system is built on the Google Ads API. A Python-based pipeline reads your configuration (target location, keywords, budget, ad schedule) and provisions or updates campaigns automatically. Reporting is pulled nightly via GAQL (Google Ads Query Language) and surfaced in your client dashboard — so the numbers you see are never out of date.

Find out if Google Ads is right for your business

We offer a free paid-search audit for qualifying businesses. We'll analyse your local search landscape, estimate cost-per-click for your target keywords, and recommend a budget that delivers a measurable return.

How The Guarantee Works

A 200% Return — Or We Keep Working

No vague promises and no walking away when the campaign ends. Here's exactly how it works.

  1. Apply & Qualify

    Tell us about your business. We only take on local businesses we're genuinely confident we can grow — that's what lets us stand behind the guarantee.

  2. We Go To Work

    Pay per lead, no retainer, no lock-in. We build and run the campaigns that bring qualified local customers to your door — you only pay for real leads.

  3. We Don't Stop Until You've Doubled Your Money

    For every £1 you invest, we work to return £2 in revenue. If you haven't hit a 200% return yet, we keep working — at no extra cost — until you do.

Get Started

Get Started — Join The List

Drop in your name and email and we'll show you exactly how it works — plus the practical steps to start getting more leads and traffic for your local business. Free to join, unsubscribe any time.

  • Free to join — no card needed
  • Unsubscribe in one click
  • Built for local businesses

No spam — unsubscribe any time.

Questions?

Frequently Asked Questions

Straight answers on how we work, what we guarantee, and what it costs.

  • We set up a Google Ads sub-account for you under our Manager (MCC) account, then build and run your Search campaigns through the Google Ads API — geo-targeted to your local area. You set a monthly budget; we handle setup, optimisation and reporting.

  • You set the monthly advertising budget that suits you, and that ad spend is paid directly to Google. Our management works on a performance-based model agreed with you up front — no long lock-in contracts.

  • Yes. Your campaigns run in your own sub-account under our Manager account, and the account and its data remain yours.

  • Local service businesses — trades, health and wellness, and professional services — that want high-intent Google search traffic without having to manage campaigns themselves.

  • For qualifying businesses we'll analyse your local search landscape, estimate the cost-per-click for your target keywords, and recommend a budget designed to deliver a measurable return — before you commit to anything.